01
It can optimize into zero clicks.
Efficiency quietly turns into no delivery.
Amazon Ads verified partner · built by sellers
Amazon ads that run themselves.
Decisions that stay yours.
Arctavia drafts bid, keyword, budget, and negative changes from your account data — with the evidence attached — and verifies what actually worked. You choose how much to delegate: approve each material change, or let Polaris run the day-to-day.
No credit card · Start with one campaign · Amazon Ads verified partner · £98/month after trial
Measured proof
Iris Japan: ROAS 7.19 in December 2025.
A single Amazon JP account observed ROAS rising from 3.22 in October to 7.19 in December, with ACoS moving from 31.02% to 13.91%.
Single-account observation from Amazon Ads reports. Results are not guaranteed.
ROAS 7.19
December 2025 / monthly best
+123%
ROAS change vs. Oct
-55%
ACoS change vs. Oct
ACoS 13.91%
December 2025
Read the full case study →
Results vary by account and marketplace conditions.
How Arctavia runs your account
Set the goal. Approve the changes. See the proof.
Step 1
Set the goal
Tell Polaris your target — revenue, ACoS, TACoS — and the boundaries it must respect: budget caps, bid caps, campaigns it must not touch.
Step 2
AI drafts the changes
Arctavia reviews bids, keywords, budgets, and search terms against your goal, then prepares changes with the evidence attached.
Step 3
You choose the control mode
Approval mode stops every material change for your one-click review. Delegation mode lets Polaris run the day-to-day inside hard guardrails. Switch any time — everything is logged either way.
Approval modeDelegation mode
Pending change
NEEDS APPROVALShift +£14/day budget toward the hero SKU campaign
Evidence: Last 14 days: 23% cheaper conversions, budget running out in the evening window.
Scope: 2 campaigns / inside guardrails
Approve Reject
Every decision is recorded in the audit log.
Step 4
Every change is verified
After release, Arctavia checks whether each change actually helped — and explains why your numbers moved, in plain language.
Polaris · the decision layer
One AI conductor. Your choice of control.
Polaris — built on GPT-5.5 — orchestrates every system in Arctavia toward your goal. How much you hand over is a setting, not a leap of faith.
Polaris
GPT-5.5 core
Material changes → your approval
Waste Finder
Second Chance
Winner lift
Time bidding
Budget flow
Safety Guard
AI Chat
Verification
Everything prepared. Nothing released without you.
Polaris coordinates the drafts, but material changes stop at the approval gate and wait for your one click. Best for your first weeks, or accounts you want to watch closely.
Both modes keep hard caps, anomaly checks, and the full audit log. Delegation never means unbounded.
Start small
You do not have to hand over the whole account.
Connect Amazon Ads, choose one campaign, and review the first improvement loop before you expand.
01
Connect Amazon Ads
The 30-day trial starts when your Amazon Ads account is connected. No credit card required.
02
Choose one campaign
Start with a campaign you want to protect, fix, or grow.
03
Review the improvement log
See what Arctavia found, what it proposes, and what needs approval.
Why we built it
Target ROAS alone can make campaigns look efficient while they quietly stop growing.
The failure mode is rarely dramatic. It usually shows up as fewer clicks, weaker discovery, or sudden margin damage after bids are loosened.
02
Loosening the target can break margin fast.
Relaxing bids can flood the account with bad clicks.
03
The same winners get fed again and again.
The account keeps feeding the same old winners.
The fix
Arctavia keeps efficiency, delivery, and discovery in the same review loop.
Bids
Bids
Protects delivery without letting CPC pressure run unchecked.
Keywords
Keywords
Keeps discovery alive instead of feeding only old winners.
Budget timing
Budget timing
Moves budget toward places and hours that can use it.
Verification
Verification
Keeps the loop accountable after changes go live.
Prevent zero-click drift
Stop runaway bids
Keep new terms alive
Start with one campaign
You do not have to hand over the whole account on day one.
Not spend-linked
Improving the account does not make the tool fee climb with spend.
Approval first
Important changes stop for review before they go live.
What’s inside
Built for the failure modes sellers actually hit.
Not one optimization loop chasing a target ROAS — a set of systems that watch waste, timing, safety, and proof.
Waste Finder
Flags the search terms quietly draining your spend and drafts the negatives for review.
Second Chance negatives
Weak terms get a recovery window before they are cut — short-term dips are separated from true waste.
Winner reinforcement
Rising search terms are surfaced and strengthened while they still have momentum.
24×7 time bidding
A day-of-week × hour bid matrix, tuned to the hours your account actually converts.
Budget automation
Budget flows toward the campaigns and hours that can use it — and away from waste.
Safety Guard & stop-loss
Anomaly rules watch the account around the clock. Unusual spend triggers a stop-loss review before damage compounds.
AI Chat
Ask your account anything. Get answers with evidence, and approve changes right in the chat.
Causal verification & audit log
Every action has a before, an after, and a reason. Nothing in the account is a black box.
Safety
AI operation does not mean unchecked.
Arctavia is built around bounded changes, approval gates, and logs. The system can prepare work all day without turning your account into a black box.
Amazon Ads verified partner
Official partner infrastructure for API-based Amazon Ads operations.
Amazon Ads verified partner
Arctavia uses official Amazon Ads partner infrastructure and API-based operations.
Approval gates
Material changes wait for review before they go live.
Budget and bid caps
Hard limits keep the system inside the boundaries you set.
Anomaly detectors
Hourly checks stop unusual movement before it compounds.
Full audit log
Every decision, action, and reason stays visible.
Start with one campaign
Test the workflow without handing over the full account on day one.
Review-first, not reckless.
Pricing
Flat monthly pricing. Not a tax on ad spend.
Amazon fees and ad spend already eat margin. Your software fee should not rise just because your campaigns start growing.
One plan. All features included.
No spend-linked fee after the trial.
Standard
£98/mo
30 days free after Amazon connection. £98/mo in GBP only if you continue after the trial (cancel anytime).
30 Days Free · No Card Required
What Standard includes
- Always-on account review loop
- Bid proposal planning
- Keyword improvement drafts
- Budget timing recommendations
- Risk-control guardrails
- Approval gates for major changes
- Explainable change logs
- AI Chat for ask / request / approve
- KPI dashboard
- Email support
How Arctavia compares
| Arctavia | Perpetua | Pacvue | Typical agency | |
|---|---|---|---|---|
| Monthly cost | £98/mo flat | From $695 + % of ad spend | Custom / demo-led | Retainer / % of spend |
| Fee grows with ad spend | No — always flat | Yes, on Growth tier | Varies | Often |
| Free trial without a card | 30 days | Demo-led | Demo-led | |
| Start with a single campaign | Depends | |||
| Approval mode — changes wait for you | Built-in gate | Rule controls | Rule controls | Human-run |
| Delegation mode — AI runs the day-to-day | Polaris (GPT-5.5) | Goal automation | Rules / scripts | Human-run |
| Ask the account anything (AI chat with evidence) | Copilot features | Email your manager | ||
| Recovery window before keywords are cut | Second Chance | Manual | ||
| Post-change verification (did it work?) | Causal check | Reporting | Varies | |
| Audit log of every change and reason | Varies |
Included Partial / varies Not a stated feature
Competitor cells are based on public materials and may be incomplete or out of date — verify before relying on them. "Not a stated feature" means we could not find it publicly documented, not that it is impossible.
Competitor pricing and positioning should be reviewed before release. Perpetua pricing is based on its public pricing page; Pacvue is shown as demo-led because its Amazon page routes buyers to Book a Demo rather than a public price table.
Case study
Measured from Amazon Ads reports, not benchmark theater.
Iris Japan is a single-account observation, shown with period, source, and methodology. It is proof of observed account movement, not a guarantee.
October to December
ROAS moved from 3.22 in October to 7.19 in December, while ACoS moved from 31.02% to 13.91%.
Single-account observation from Amazon Ads reports. Results are not guaranteed.
Read the full case studyIris Japan / ROAS (90 days, weekly)Review loop
Weekly aggregation from keyword reports (14-day attribution).ROAS
FAQ
Frequently Asked Questions
The key questions most teams ask before starting
Do I need to connect my whole Amazon Ads account?
No. You can start with one campaign, review the changes Arctavia drafts, and expand only after the workflow makes sense for your account.
When does the free trial start?
The 30-day trial starts when you connect Amazon Ads, not when you first visit the site or create a login.
Do I need a credit card?
No. You can begin the trial without a credit card.
What changes are automated vs approved?
Arctavia prepares routine reviews, recommendations, and change drafts continuously. Material changes stay in the approval path before release.
Can Arctavia change budgets or bids without limits?
No. Budget caps, bid caps, approval gates, and anomaly checks keep the system inside defined boundaries.
How long until I see useful signal?
Use the trial to review proposed changes, waste reduction opportunities, and early KPI movement. Arctavia does not promise a fixed result.
Is my data secure?
Amazon API credentials are encrypted, operations are logged, and changes are handled through controlled API-based workflows.
Does this work for smaller accounts?
Yes. The product is designed to start with one campaign, so smaller sellers do not need to commit the full account from day one.
How is this different from Pacvue or Perpetua?
Arctavia is Amazon-first, flat-fee, and built around a review loop that combines proposals, approval gates, and post-change verification. It is not positioned as a broad enterprise commerce suite.
Do I still need an agency?
Not necessarily. If you need strategic consulting, creative work, or full manual account ownership, an agency can still help. If your main problem is daily Amazon Ads review, Arctavia is designed to handle that operating loop.
Try it first
Start with one campaign. Decide after 30 days.
Connect Amazon Ads, choose one campaign, and review the changes Arctavia drafts — with the evidence behind them. If the workflow does not help, cancel before the trial ends.
No credit card. Trial starts after Amazon Ads connection. Major changes stay reviewable.